Manhattan pulls Aksel to help out with a limited jersey and he presents his top 3 ideas: fish, coffee, and pizza. He offers to roll them all into one, but marketing deems that unnecessary. They toss out the fish idea, much to Aksel's disappointment, but he gets it, and spend hours deliberating coffee or pizza. It's deemed that pizza would be better, as most pizzas have red stuff in or on them, and they can roll it together with a food offer. Aksel suggests anchovies on the pizza and is immediately shut down, but they deliberate between cheese and pepperoni for a while. They end with this: a cheesy texture for the base of the jersey, with the numbers made from pepperoni slices, and the name in a saucy red. The jerseys and the pizza offered in the arena are a hit, and they raise a ton of money. The only offside are the demands from the team as soon as the first period ends for pizza delivery to the locker room, stat.