Noel has part ownership of a brewery back in his hometown of Lyon France that he runs with his old brother and their dad. When he signed in Winnipeg they opened up a new location there. As part of his contract talks he negotiated that his brewery's beer would be available at all Winnipeg Aurora games and also be the primary alcohol provider for all team functions, like team parties or charity events, anything sort of non-game team related function. It's a win-win for both him and the team, as it created an extra incentive for him to sign with the team and it also creates more business and revenue for his brewery. Plus, now his teammates don't have to drink the shitty popular beer that are normally associated with sports teams like Bud Light or Molson or something. Another small contract stipulation he negotiated is that the team and arena operations are not allowed to play any Carly Rae Jepsen in his presence. They dated for a while and ended on a sour note, so he doesn't like to hear her music.