As MattyJ, I refuse to let negativity overshadow our team's efforts. Teaming up with my loyal teammates, including cake307, our team's social media manager and star rookie, and HFFO, the team's general manager, we set our sights on platforms like Instagram and TikTok, where negativity is shown everywhere.

Together, we launch "Edmonton Emits Excitement," flooding our social feeds with joyous content and positivity. I take the lead, sharing daily videos of our team's training antics, fan interactions, and blooper reels. Our goal is to spread laughter to Blizzard fans far and wide.

Encouraging fans to join our movement with hashtags like #EEE and #EdmontonIsGoodatHockey, we spread positivity across social media. With every post, we remind our fans that together, we're unstoppable. The result is a community filled with happiness, where there was once a tsunami of negativity. With the Edmonton Emits Excitement campaign leading the charge, we prove that hockey is a happy sport.