Edouard Lavoie would prefer to avoid taking part in big marketing campaign for the team if possible. If the team needs a franchise face, he would rather contribute by organizing charity events and volunteering. He would do his best to put on some sort of big event, possibly even at the arena, such as a concert inside and maybe a carnival or fair outside. All proceeds would go to local charities in need. He would get his teammates to volunteer with him, and sign memorabilia to be auctioned off. Edouard would convince management that this type of activity would help boost the teams image far more than any sort of corporate marketing ploy and they would actually do some good as part of it. The Timber management is and has always been accepting of everyone and Edouard could not imagine them saying no to a suggestion like this. They would likely jump at the chance to help out the local community.