Option 1

As a rookie in the SMJHL, it's normal to be shy in front of the camera and not be willing to be the front of a new marketing campain.
There is still so much things to learn from people that have way more experience than him that it's hard to view this positively. But it can be a good opportunity for Emile to get close to his GM and learn a thing or two about management and how to act like a professionnal.
Even if it's not related to hockey, it will still be something that he can learn from as an human being. 
Not a lot of people would accept it because they prefer to train or to travel with their friends or family, but since Emile is a young player that have nobody to follow him, it can be a good thing for him.
He will do it this time, but he's not sure he would do it in the future.