What is the new Penalty? I have a really good one - its called - wait for it - calling the penalty if it is a penalty. Stop putting away the whistle when infractions are being committed and penalize the teams who play dirty and 'bend' the rules. The new rule proposal is start to call slashes/ cross checks and hampering entry into the offensive zone when dumping the puck. All three happen like crazy in every game with the calls never once transpiring during the playoffs, especially in games 5,6,7. If you don't want to be penalized then you need to play the game properly. It is an absolute mockey to the sport when you preach skill and speed but those teams hardly ever win in the post season because it pays to be dirty. The interest in Hockey is dying more than growing due to entry cost and obvious game fixing with the lack of calls when they need to be made. Follow the rule book and the game will naturally grow on its own for what you advertise it as.