After winning the last game of the season off of a natural hat trick Cal Juice celebrates by grabbing some juice from the bench (which is always ready for him because why would Cal Juice drink anything other than juice) and chugs the entire thing would skating around the ice by pouring it over his head. If he ever wins the cup he's going to do that same thing but out of the cup too and that moment will go down in hockey history. After the game he'd go in front of the camera and give a huge shout out to the fans for being the best in the entire league and then do another juice shotgun on camera. This becomes a running meme for him and every time he goes in front of the camera in the future he chugs some juice and the people will love him for it. Cal Juice is their sniper and the juice fuels him. Fans begin buying juice instead of booze at games. The sugar industry rejoices.