Hockey would not be a theme in most of Violet's endeavors outside of her day job. She understands it needs to be involved in most of her marketing, but I think with a generally creative endeavor like a movie, she would shoot for more of a psychological thriller -- or maybe a horror movie with a monster/creature that isn't ever visualized. A shapeshifter with a critical weakness/flaw in its shapeshifting abilities without much explanation as to its origin would be a reasonable start -- and perhaps it'd be set in a relatively more remote environment in nature in a "haunted" or sparser part where people would try to vacation. It's, of course, sustained either by stealing souls or mutilating/eating other living things, and maybe there'll be some kind of old mystical/oracle-type figure who inevitably is stolen away, killed, or found to be the creature in and of itself in the end manipulating the main cast. Naturally, the involvement of this shapeshifter is suspect enough that the entire cast/audience are left wondering if there was ever a monster in the first place.