Written option 2

The only thing an expansion team needs for their brand is to follow the rule of cool. You have a name? A logo? A jersey? Is it cool? If not then start over. Don't get me wrong, a historical connection to the city is great, and adds it's own sense of cool, but it can't always stand on it's own. Alliteration between the city and the name is good too, but isn't cool on it's own. You need a name that fans will want to chant, and a logo and jersey that people will want to wear. As long as fans think it's cool, it will be a hit. Local fans will come around faster, but for those outside the market, the rule of cool is necessary to ensure that the brand survives the first decade. When in doubt choose whatever you think is cool, or you'll end up as the Whatevercity Hockey Club for far too long and no one actually wants that.