The main goal of the season for Patrik Money is to work hard and get better. While this may seem obvious, the Kelowna team is strong and the immediate impact a young rookie like Money can have is limited. The main focus is on honing his craft and working up to being a strong member of his team in the next season. Helping the team out as much as possible is always going to be a goal, hopefully as a goal scoring forward he should be able to score a couple over the season, and a positive +/- score over the season would mean I was happy with how my individual performances had gone. 
As a user in the league I want to understand the game a bit better and make sure I'm earning enough to get my training for the season to be as effective as possible in the future. Rookie contracts are great for covering training but to buy equipment as well while it's cheap would help out me reach a good level faster.