The commercial starts with a seemingly normal harmless interview with SHL legend, Mike Izzy. A reporter asks (with reference to his announcement of his retirement after this season) "what do these playoffs mean to you?" Then, as Izzy is thinking and is scratching his chin, there's a long "ummmm" before the commercial fades to black for a quick moment and background music begins to play. The song repeats the words "what's up danger" and in between each time players like Mike Izzy, Ola Wagstrom, and Cameron Carter II are shown and say what do these playoffs mean to them. "Last chance for glory", "proving doubters wrong", "one last shot." One by one, players from all 8 teams in the playoffs say what these playoffs mean to them as the background song continues to repeat "what's up danger" in between each one of them. Eventually, after each player has said their piece, the song begins to pick up and the the screen ones again fades to black right before it says "can't stop me now." Following the beat, clips of highlights from past playoffs and highlights from throughout this season begin to appear along with clips from each team. Then the song begins to fade and return to a slower pace before the SHL logo fades into appearance.