My issue with hockey media is that most of it are very centered upon very specific markets. Yeah, Toronto, I am looking at you. Some of the best content creators like Elliotte Friedman work for Sportsnet, and therefore cater to the Canadian marketplace. I enjoy listening to podcasts like the 32 Thoughts podcast and reading content focused on my team from the Athletic. This content can be insight into what’s going on around the team and also some of the personal behind-the-scenes stories about individual players. I always enjoy getting to know the people that play for my favorite team and not just the robotic PR-trained hockey stuff. Some of the content that was created by Sara Civian was pretty engaging too, and highlighted some fun off-ice stuff associated with the club she covered and the players she covered. I would love to have more actual behind the scenes in the front offices stuff as well.