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S78 PT #4: Sponsored Up and Geared Up Due: Sunday, September 8th @ 11:59 PM PST
#42

Written Option 1: Players try to secure sponsorship deals with brands all the time. From the fame and fortune that they can sometimes bring, it’s no wonder why they would be sought out for. Does your player actively seek out sponsorship possibilities? Why or why not? Do they limit what sorts of brands they’re willing to work with? Or do they enjoy even the most of zany companies that aren’t even related to hockey?

Tom Pedersen isn’t the type to chase every sponsorship deal that comes his way. He’s selective, preferring to work with brands that align with his values and his Norwegian roots. Tom believes that a sponsorship should be about more than just money. It is about representing something he genuinely cares about. That’s why he often leans towards partnerships with Norwegian companies that highlight his heritage. 

He’s collaborated with outdoor gear brands like magasinet.no, known for their quality jackets and hiking equipment, as they resonate with Tom’s love for the outdoors. He has also done deals with TINE, the iconic Norwegian dairy company, promoting their protein-packed snacks, perfect for athletes. He did however stop collaborating with them when they signed a deal with Martin Ødegård. Tom hates the Arse with a passion. 

Tom avoids anything too gimmicky or that doesn’t sit well with his image, so you won’t see him endorsing sugary drinks or colon cleansing. For Tom, it’s all about maintaining authenticity and representing the best of Norwegian culture and lifestyle on and off the ice.

Words: 177

[Image: TomPedersenCD.jpg]
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RE: S78 PT #4: Sponsored Up and Geared Up - by tomtommen - 09-03-2024, 02:30 PM



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